Why alcohol-free beer may be the perfect summer tipple

Why alcohol-free beer may be the perfect summer tipple

Sales of alcohol-free beer have soared in recent years, as punters flock to enjoy a raft of new products

By Tim Gibson

Picture the scene. It’s the hottest weekend of the year. Your partner has headed off to the supermarket in search of beef burgers and ice pops, leaving you at home with a lawn to mow. You know it’s going to be a hot job, but the grass has got so long your son has lost his football in it, and you can’t recall the last time you saw the cat. So you steel yourself for action.

    ...the satisfaction of a glass of chilled lager without the attendant risk of inebriation or dehydration.  

If only there were a cool, restorative drink you could sip as you work. One that would give you the satisfaction of a glass of chilled lager without the attendant risk of inebriation or dehydration.

Well, turns out there is, in the form of alcohol-free beer. You vaguely remember buying some when your “Dry January”-observing friends came round for a Chinese. You’ve put it out of your mind since then, convinced it would be about as flavoursome as some chilled water from the toilet bowl.

But maybe now’s the moment to try it. After all, Olympians have reportedly taken to drinking the stuff to aid their post-workout recovery. And if it’s good enough for multiple medal-winners like Magdalena Neuner and Michael Greis, it’s surely good enough for you as you drag the Mountfield around the garden.

And here’s the thing: it actually tastes pretty darn fantastic. With sweat dripping down your back, the cool crisp finish of Erdinger Alkoholfrei lager is remarkably refreshing.

Maybe it is no surprise, therefore, that sales of alcohol-free beer have gone up by 381pc over the last two years.

There are two reasons for the surge in popularity. One, a generation of younger drinkers is keen to limit its weekly booze intake. With a range of eminently drinkable alcohol-free beers available in supermarkets, these people have the best of both worlds: a genuine beer-drinking experience, with none of the tipsiness, risk of liver damage or loss of inhibition.

The second reason relates to a proliferation of alcohol-free craft ales, such as Brewdog’s market-leading Nanny State IPA. These products form part of a wider range of beers that trendy drinkers are flocking towards. And for the first time ever, alcohol-free doesn’t equate to taste-free. They’re decent ales, made by proper brewers. They’ve made alcohol-free beer not just acceptable, but actually rather cool.

Added to this, there are health benefits associated with alcohol-free beer – hence its popularity among professional athletes. It’s not just that it’s a fair substitute for real beer. Manufacturers are now selling it as a positive healthy choice, to be enjoyed in circumstances where a normal beer just wouldn’t be appropriate.

    Manufacturers are now selling it as a positive healthy choice,...  

Having worked my way through a variety of alcohol-free beers last weekend while lawn mowing, barbecue cooking, car cleaning, and even at one point dog walking (cue concerned looks from the neighbours, who clearly haven’t caught up with the alco-free beer trend and therefore saw my can-in-hand stroll as a cry for help), I can say that their rising popularity is well deserved. I find myself wondering if I’ll ever drink conventional beer again.

After all, when alcohol-free tastes this good, and can be enjoyed any time, why would you choose the hard stuff?

Published: 26 May 2020

© 2020 Just Recruitment Group Ltd

If you enjoyed this article, you may like – Smokin’ Tom’s barbecue tips

You may also enjoy: Just Testing – Subaru Outback 2.5i SE Premium Lineartronic

Jobs currently available

New job
Warehouse Operative
Sector: Sales
Salary: £20,500 per annum
Location: Maldon surrounding area
Role: Full Time
Contract: Permanent
Job ref: 910936
About the role

Just Recruitment is recruiting for a Warehouse Operative on behalf of a company based near Maldon.

Please note due to location you will need to drive.

Duties include:

  • Preparation, picking and packing of orders for delivery in the UK and global export.
  • Correctly packaging and labelling goods prior to despatch.
  • Assist in maintaining a clean and well-organised warehouse.
  • Manual handling of goods will be required.
  • You must have the following attributes and skills:
  • Experienced in a similar role.
  • A desire to work in a focused environment towards deadlines.
  • Flexibility; the ability to adapt to varied tasks.
  • Good communication skills.
  • Punctual and reliable.

Forklift licence required; ideally both Bendi and Counterbalance licences.

Hours of employment:

  • Monday – Friday.
  • 08:30 - 17:00 (7.5 hour day with 1 hour lunch break).
  • 28 paid holiday/year (includes Public Holidays).
Read more
New job
Legal Conveyancing Secretary
Sector: Law and Security
Salary: £12.00 - £15.00 per hour
Location: Sudbury
Role: Full Time
Contract: Temporary
Job ref: 910926
About the role

Just Recruitment is recruiting for a temporary Legal Conveyancing Secretary to join a well-established Law Firm based in Sudbury, Suffolk.

We are looking for someone with a calm, compassionate temperament who can work in a fast-paced environment.

The vacancy is in the Conveyancing Department, so experience in this area would be beneficial.

Your duties will include:

  • Keeping records up-to-date and general filing (both paper and electronic documents)
  • Archiving files
  • Typing up legal documents, including transcribing and audio dictation, correspondence, e-mails and other similar documents
  • Answering the phone and making a documented record of calls
  • Organising diaries
  • Making appointments with clients
  • Generating invoices
  • Informing accounts department of any Client changes
  • Covering reception

You will have:

  • Experience working as a Legal Secretary
  • IT skills and knowledge of computer systems, including Microsoft Office, email/diary software
  • An organised approach to managing a full workload, with attention to detail and the ability to produce accurate work to deadlines
  • Able to communicate clearly in both written and oral formats
  • Ability to work in a team, have a flexible approach and build excellent working relationships.
  • Commitment to the firm’s aims and own development

You will receive a competitive salary (flexible, depending on experience) career progression opportunities, Up to 28 days holiday (inc bank holidays)
Please do not hesitate to apply if you believe you are right for this role.

Read more
New job
Sales Account Manager
Sector: Sales
Location: Colchester
Role: Full Time
Contract: Permanent
Job ref: 910932
About the role

Just Recruitment is delighted to be supporting a well-regarded and long-standing business based on the outskirts of Colchester. The company is looking to recruit a sales-driven Account Manager - adding to their existing, successful team.

In this dynamic role, you will be generating revenue, growing existing business but also be building new business - working with associated businesses. You will be a fundamental member of the team and will have a crucial role in promoting the organisation and developing new accounts.

Duties and responsibilities:

  • To generate revenue across multiple platforms
  • Speak to and build rapport with new and existing customers
  • Create bespoke proposals to meet clients needs
  • Generate creative ideas to help with brand growth
  • Close and secure proposals with customers
  • Working across business departments to meet customers expectations
  • Maintain and manage CRM system
  • Achieve KPI’s

Skills required:

  • Sales experience
  • Excellent telephone manner
  • Motivated
  • Able to build rapport quickly
  • Great customer service/relation skills
  • Team working abilities
  • Strong time management skills
  • Desire to work in a fast-paced team environment and enjoy the buzz and momentum of what a sales role provides

This is an excellent opportunity to join a great team - offering a competitive salary, company benefits and commission.

Read more
New job
Production Operative
Sector: Production and Stock Control
Salary: £8.91 - £9.16 per hour
Location: Halstead
Role: Full Time
Contract: Temporary
Job ref: 1107048
About the role

Just Recruitment is recruiting for Production Operatives on behalf of a company based in Halstead.

This is a temporary ongoing role with the view to going permanent for the right candidate.

This role will include the following duties:

  • Picking and packing
  • Working on the production line
  • Cleaning down production areas and machinery
  • Moving boxes
  • General factory work

Please note – This factory involves the use of nuts on-site.

Paying £8.91 for day shift and afternoon and £9.16 for night shift.

Read more