Why alcohol-free beer may be the perfect summer tipple

Why alcohol-free beer may be the perfect summer tipple

Sales of alcohol-free beer have soared in recent years, as punters flock to enjoy a raft of new products

By Tim Gibson

Picture the scene. It’s the hottest weekend of the year. Your partner has headed off to the supermarket in search of beef burgers and ice pops, leaving you at home with a lawn to mow. You know it’s going to be a hot job, but the grass has got so long your son has lost his football in it, and you can’t recall the last time you saw the cat. So you steel yourself for action.

    ...the satisfaction of a glass of chilled lager without the attendant risk of inebriation or dehydration.  

If only there were a cool, restorative drink you could sip as you work. One that would give you the satisfaction of a glass of chilled lager without the attendant risk of inebriation or dehydration.

Well, turns out there is, in the form of alcohol-free beer. You vaguely remember buying some when your “Dry January”-observing friends came round for a Chinese. You’ve put it out of your mind since then, convinced it would be about as flavoursome as some chilled water from the toilet bowl.

But maybe now’s the moment to try it. After all, Olympians have reportedly taken to drinking the stuff to aid their post-workout recovery. And if it’s good enough for multiple medal-winners like Magdalena Neuner and Michael Greis, it’s surely good enough for you as you drag the Mountfield around the garden.

And here’s the thing: it actually tastes pretty darn fantastic. With sweat dripping down your back, the cool crisp finish of Erdinger Alkoholfrei lager is remarkably refreshing.

Maybe it is no surprise, therefore, that sales of alcohol-free beer have gone up by 381pc over the last two years.

There are two reasons for the surge in popularity. One, a generation of younger drinkers is keen to limit its weekly booze intake. With a range of eminently drinkable alcohol-free beers available in supermarkets, these people have the best of both worlds: a genuine beer-drinking experience, with none of the tipsiness, risk of liver damage or loss of inhibition.

The second reason relates to a proliferation of alcohol-free craft ales, such as Brewdog’s market-leading Nanny State IPA. These products form part of a wider range of beers that trendy drinkers are flocking towards. And for the first time ever, alcohol-free doesn’t equate to taste-free. They’re decent ales, made by proper brewers. They’ve made alcohol-free beer not just acceptable, but actually rather cool.

Added to this, there are health benefits associated with alcohol-free beer – hence its popularity among professional athletes. It’s not just that it’s a fair substitute for real beer. Manufacturers are now selling it as a positive healthy choice, to be enjoyed in circumstances where a normal beer just wouldn’t be appropriate.

    Manufacturers are now selling it as a positive healthy choice,...  

Having worked my way through a variety of alcohol-free beers last weekend while lawn mowing, barbecue cooking, car cleaning, and even at one point dog walking (cue concerned looks from the neighbours, who clearly haven’t caught up with the alco-free beer trend and therefore saw my can-in-hand stroll as a cry for help), I can say that their rising popularity is well deserved. I find myself wondering if I’ll ever drink conventional beer again.

After all, when alcohol-free tastes this good, and can be enjoyed any time, why would you choose the hard stuff?

Published: 26 May 2020

© 2020 Just Recruitment Group Ltd

If you enjoyed this article, you may like – Smokin’ Tom’s barbecue tips

You may also enjoy: Just Testing – Subaru Outback 2.5i SE Premium Lineartronic

Jobs currently available

Project Support Assistant
Sector: Marketing, Advertising and PR
Salary: Competitive
Location: Colchester
Role: Full Time
Contract: Permanent
Job ref: 910690
About the role

Just Recruitment is delighted to be supporting a growing organisation based on the outskirts of Colchester. They are looking to add an Account Executive/Project Support Assistant to their busy and successful team.

The role includes supporting the senior team, on a day to day basis, with the progress of client jobs and to support client services colleagues on day to day contact with the client.

You will work with your client services colleagues, as well as colleagues in other teams to demonstrate an understanding of the projects, provide a detailed understanding and sharing of client expectations, assisting with any queries and resolving any issues that arise during each stage of the project which may impact adversely on the quality, timing or profitability.

Key duties include:

  • Maintaining day to day contact with clients on the progress of jobs
  • Ensure each appropriate team, has the necessary information and feedback from the client to complete their work on a job according to the brief
  • Proof work at each stage mitigating any errors
  • Pursue the completion of work by other teams or external suppliers within the deadlines and budgets agreed
  • Liaise with department managers checking all aspects of the brief are completed correctly and ensuring amendments are made as necessary within the given time
  • Raise purchase orders as required
  • Obtain support from the senior team, as necessary to resolve any issues which arise
  • Prepare accurate invoices, correctly spelt, invoiced to the correct client, product, quoting the correct client purchase order, accounting for all the costs on the job
  • Archive job content

Person specification:

You will be comfortable dealing with a variety of clients, so you will need experience of communicating, via phone and email. You will also need to be organised, be able to multi-task and enjoy working in a fast-paced environment. Your attention to detail will also be second to none.

You will ideally have had experience in a professional working environment.

The company offers a competitive salary, company benefits and a great working location. This is an excellent opportunity to develop a successful career within a client-centred business.

Read more
Production Hygiene Engineer
Sector: Engineering and Manufacturing
Salary: £9.81 per hour
Location: Halstead
Role: Full Time
Contract: Permanent
Job ref: 910689
About the role

Just Recruitment is delighted to be working with a well-regarded manufacturing organisation based on the outskirts of Halstead.

They are looking to add a Production Hygiene Engineer to their long-standing team.

Job description:

  • Adhere to safety regulations.
  • Assisting in the maintaining of GMP practices.
  • Food Safety Aware.
  • To make sure the quality of the product is at its highest standards at all times.
  • Adhere to all QA/Technical policies and procedures.
  • Ensure all working areas are kept clean and tidy at all times.
  • Cleaning of all production equipment and machinery.
  • Responsible for ensuring production equipment is clean and in working order.
  • Testing of machinery prior to start of shift.
  • Assisting hygiene in maintenance and set up and dismantling of machinery.
  • Basic engineering knowledge, the use of hand tools.
  • Undertake Health and Safety, Technical, Toolbox.
  • Retain excellent housekeeping and working practices.
  • Assisting in the operation of machinery.
  • Good communicator.
  • Communication with Section Leaders and Engineers with any relevant issues or information.

Your values:

  • I am part of a team- we get more done working together than apart.
  • I want to do the best I can… and be appreciated for the part I play.
  • I’m always patient, calm and polite… everything’s better when we’re nice to each other.
  • I approach my work in an organised and intelligent way.
  • I’m considerate and listen to what others have to say… even if I don’t like it.
  • I realise just what it means to be part of a company.

Working hours are from 14:00pm - 22:00am, Monday - Friday, offering a pay rate of £9.81 and excellent company benefits, including free parking.

Further progression and development are available.

Read more
Sales Account Manager
Sector: Sales
Salary: Competitive
Location: Colchester
Role: Full Time
Contract: Permanent
Job ref: 910668
About the role

Just Recruitment is delighted to be supporting a well-regarded and long-standing business based on the outskirts of Colchester. They are looking to recruit a sales-driven Account Manager to add to their existing, successful team.

This dynamic role will be to generate revenue, growing existing business but also building new business working with associated businesses. You will be a fundamental member of the team and will have a crucial role in promoting the organisation and developing new accounts.

Duties and responsibilities:

  • To generate revenue across our multiple platforms
  • Speak to and build rapport with new and existing customers
  • Create bespoke proposals to meet clients needs
  • Generate creative ideas to help with brand growth
  • Close and secure proposals with customers
  • Working across business departments to meet customers expectations
  • Maintain and manage CRM system
  • Achieve KPI’s

Skills required:

  • Sales experience
  • Excellent telephone manner
  • Motivated
  • Able to build rapport quickly
  • Great customer service/relation skills
  • Team working abilities
  • Strong time management skills
  • Desire to work in a fast-paced team environment and enjoy the buzz and momentum of what a sales role provides
Read more
Corporate Tax Manager - NFP
Sector: Accountancy, Banking and Finance
Salary: Discussed on application
Location: Gatwick
Role: Full Time
Contract: Permanent
Job ref: 910687
About the role

Just Recruitment is recruiting for a Corporate Tax Manager – NFP based in Gatwick.

You will work as part of a Not for Profit tax team to provide corporation tax advisory and compliance services to a wide range of clients from across the Not for Profit Sector, including charities, housing associations, education providers and public sector bodies.

You will work with a portfolio of clients and deal with all matters relating to the tax services that the firm provides to their clients including coordinating advice from other tax streams, such as VAT and stamp taxes. You will be developing strong relationships with the clients by really getting to know their organisation so that you can identify opportunities for the firm to support them.

Responsibilities:

  • You will act as a key point of contact within the firm for the client. This will involve responding quickly to, as well as anticipating, client requests/needs, keeping clients informed of progress in relation to all aspects of the service provided, and maintaining regular contact with clients.
  • Responsibility for project delivery on clients within your portfolio, including agreeing scopes of work, managing billings and ensuring all work is delivered on time and to budget.
  • Review work prepared by more junior members of staff and support their development through feedback, on the job training and support with their technical and client-facing skills.
  • Ensure assignments are completed within agreed budgets and keep the Partner/Director informed of developments.
  • Ensure that the firm’s quality control procedures are adhered to to identify risk and technical matters, as well as selling opportunities, to the Partner/Director, whilst exercising judgement within agreed parameters.

Management:

  • Provide support to Partners and Directors on client matters and assist in the management of the team, this will include support with the recruitment and management of staff as well as with the delivery of our strategy.
  • Work with other Managers within the tax team, and provide support to the rest of the team.
  • Actively participate in the management of the group through Partner/Manager meetings.
  • Provide training to more junior staff both on the job and through monitoring exam and on the job performance, whilst consistently providing appropriate feedback.
  • Counsel, appraise, develop and motivate the team as appropriate.

Sales and marketing:

  • Recognise business development opportunities and work with the Partner or Director and the client to develop these when they arise.
  • Participate in bids/proposals for new work both from your existing portfolio and with new clients.

Communication and representation:

  • Develop relationships with clients at senior level and maintain contact with other levels as appropriate to ensure the firm has the confidence of the client.
  • You will be able to work on your own initiative and as part of a team.
  • Consult with colleagues and partners on technical and risk matters.

Requirements:

  • CTA and/or ACA qualified or equivalent
  • Demonstrable post qualified experience.
  • Experience of working with Not for Profit organisations would be an advantage but is not a requirement provided you are enthusiastic about working in the sector and keen to learn more.
  • Ability to guide and supervise less experienced colleagues through support training and mentoring.
  • Willing to challenge current practice – to drive improvement and champion change.
Read more