How to use LinkedIn to get your next job

If you’re in the market for a job, the world’s largest professional networking site is the place to be. Here are six ways to maximise your chances of success

By Cassie Pell, Senior Recruitment Consultant, Just Recruitment Group Ltd.

Do you remember the days when employers advertised job vacancies and people applied? Well, they’re not quite a thing of the past, but the dominance and speedy interactions facilitated by social media have certainly changed the jobs market.

Now, recruiters will most likely have a network of eager candidates at their fingertips the minute a vacancy goes live. The smart ones utilise those networks to match people with opportunities, thereby ensuring a perfect marriage between employer and employee in no time at all.

All of which means that, if you’re on the lookout for the next exciting opportunity, you need to get online. And if you want to stand any chance of being spotted, LinkedIn is undoubtedly the place to start building your professional profile. Here are six tips to help you make an impact.

1. Be smart, be professional

The first thing to understand about LinkedIn is that it isn’t Facebook. In other words, this isn’t a place to post pictures of your breakfast or your mashed-up weekend down the pub.

Treat it like a shop window to your professional life. Only project the sort of image you would want to be associated with in the workplace. Smart suits and a well-groomed appearance work. Ripped jeans and photographs of your half-naked mates don’t.

2. Add content. Then add some more

Like any online platform, content is king on LinkedIn. The more detail you can add to your profile, the better. That’s because it gives internet search engines plenty to pore over as they search for relevant information, maximising the chances of you scoring well in their results.

Don’t be tempted to add rubbish, though. Your content needs to be sharp, informative, well-written and (here’s that word again) professional. This is about more than posting a glorified CV. You should give a persuasive account of your skills, aptitudes and ambitions. Make people realise your quality, and they won’t be able to resist getting in touch.

3. Summarise succinctly

While it’s important to give as much detail as possible about yourself, it is also crucial to signpost headline information that can be read at a glance.

Use the summary functions on your LinkedIn profile wisely, by writing a witty account of who you are and what you do that stands out from the crowd. Then, if a busy reader happens upon your profile, you’re more likely to catch their attention.

4. Show your depth of character

No one wants to employ an automaton. You may be the world’s best procurement manager, but employers are increasingly looking for a full suite of soft skills to complement raw technical ability.

Use your profile to show something of your interests and passions. Don’t rant endlessly about your fears for global peace following the election of President Trump (you can use Facebook for that, if you must). But do say if you enjoy political campaigning, or have served as a Brownie leader, or sit on your local school’s governing body.

Not only does that show you to be a person of depth. It will also help smart employers identify where your skills can be used to strengthen their team.

5. Be friendly, make connections

The whole point of social networking is to network, right? If someone takes a look at your profile, take a look at theirs, too. Maybe even invite them to connect, with a friendly message saying that you noticed their interest in you and wondered if they’d like to become a contact.

Worst case scenario, you get ignored from time to time. Best case scenario, you make a connection with a new person, who has the capacity to unlock your future career prospects.

6. Show your expertise

Most LinkedIn users have the ability to add extended, blog-like, posts to their profile. These are a great way to demonstrate your industry expertise and business nous.

Spend some time constructing well-considered, well-argued posts that position you as a thought leader in your field. People will read them, and will have you in mind as someone who knows their stuff. When the time comes to recruit a new member of staff, this will give you an automatic head start in the race to be appointed.

© Copyright Just Recruitment 2018

See our latest jobs here - Find a job

You may also like – Banish interview nerves: a four-step plan

Jobs currently available

New job
Marketing Executive
Sector: Marketing, Advertising and PR
Salary: £19,000 - £22,000 per annum
Location: Colchester
Role: Full Time
Contract: Permanent
Job ref: 908800
About the role

Are you target-driven and enjoy creating and implementing marketing strategists? 

Are you a people person who enjoys developing relationships? 

Just Recruitment is recruiting for a Marketing Executive on behalf of a company based in Colchester. 

Your duties will include: 

  • Effectively implement subscription marketing plans and renewals to meet the agreed targets. 
  • Develop and agree cost-effective promotional activities, with an agreed expected revenue return. 
  • Use information and systems to prepare pre-activity forecasts, track performance and undertake post-activity evaluation to supply to the Senior Marketing Executive and Marketing and Promotions Manager. 
  • Identify potential problems and propose solutions. 

You will be: 

  • Able to think laterally, to make use of all our marketing channels to leverage subscriptions through promotional content across print and digital, email marketing, social media, exhibitions and much more. 
  • Analytical, and keen to monitor and evaluate the success of marketing initiatives through weekly reporting to feed back to the Senior Marketing Executive. 
  • Detail-orientated and able to take responsibility for the day-to-day management of all campaigns, including setting up promotions, briefing studio, building web pages, setting up media requests for our subscriptions bureau, photography, briefing the warehouse, managing the e-commerce website ensuring all offers are loaded for relevant brands. 
Read more
New job
Sales Administrator
Sector: Public Service and Administration
Salary: Negotiable
Location: Witham
Role: Full Time
Contract: Permanent
Job ref: 908761
About the role

Just Recruitment is recruiting for a well-established manufacturing company based in Witham.

You will have the ambition to succeed and the ability to work on your own initiative with good customer service skills.

Duties include:

  • Following up quotes by phone and email
  • Checking quotes and emails and adjusting prices to win business
  • Prospect calling
  • Booking meetings for the Business Development Managers
  • Warm calls to existing calls
  • Technical queries, quotes and orders
  • Customer service and query answering
  • Incoming calls

Working ideally 9.00am to 5:30pm, Monday to Friday.

20 days holiday per year (3 to be taken over Xmas) + bank holidays.

Read more
New job
QC Technician
Sector: Engineering and Manufacturing
Salary: £15.00 per hour
Location: Sudbury, Suffolk
Role: Full Time
Contract: Temporary
Job ref: 908368
About the role

Calling all QC Technicians

Do you have a degree in chemistry?

Do you have effective communication skills?

Do you have experience and working knowledge in a Chemical and Biological Analytical Technique environment?

Do you have experience in dissolved gas analysis and blood gas analysis?

Just Recruitment is looking to recruit on behalf of a busy company based in the Sudbury (Suffolk) area for a QC Technician on a temporary ongoing basis.

Responsibilities:

  • QC testing, data collection, analysis, interpretation and reporting.
  • Preparing for customer, regulatory and notified body audits.
  • Quality Related Training.
  • Quality testing related improvement projects and quality initiatives.
  • Understanding of GxP requirements.

Working hours:

Monday to Friday, 7:45am to 4:50pm.

Benefits:

  • Free tea and coffee.
  • On site parking.
  • Weekly pay.
Read more
New job
Machine Operator
Sector: Engineering and Manufacturing
Salary: £8.40 per hour
Location: Haverhill
Role: Full Time
Contract: Temporary
Job ref: 908151
About the role

Just Recruitment is looking for an experienced Machine Operator on behalf of a company based in Haverhill.

Working hours are:

Monday to Friday, 8am until 5pm.

Read more