Why it’s a sweet summer for strawberry lovers

There’s been a bumper crop of strawberries in the UK this year. So if you enjoy a sweet and healthy treat, now’s the time to indulge

By Evie Prosser

Think of the quintessential British summer foodstuff and your mind will almost certainly settle upon the strawberry.

    ...there has been a bumper crop of strawberries in the UK, thanks to perfect growing conditions.  

Easily grown, deliciously sweet and pleasingly healthy, the strawberry is a favourite throughout the country.

Whether it’s tennis aficionados nibbling strawberries and cream at Wimbledon (some 27 tonnes are eaten during the championship) or WI members stuffing them into sponge cakes for the summer fete, you’re likely to come across the tasty treat in all manner of places throughout June, July and August.

This year, industry body British Summer Fruits says there has been a bumper crop of strawberries in the UK, thanks to perfect growing conditions.

According to the organisation’s chairman Nicholas Marston, British-grown strawberries are at their very best right now.

“Now is the time for people to buy and enjoy British strawberries,” Mr Marston reports. “The fruit is at its very best and can be bought at super values from all retailers and shops.”

If last year’s sales figures are anything to go by, Mr Marston won’t have to work too hard to persuade people of his case. 133,000 tonnes of strawberries were sold in the UK last year, with shoppers spending £659 million on the fruit.

The berry industry as a whole is worth an estimated £1.4 billion, meaning it makes up about a quarter of the market for British-grown fruit.

Part of the reason could be the extraordinary health benefits of berries. For example, the antioxidants in blueberries are well documented, giving rise to a surge in their popularity in recent years.

And the strawberry is another healthy option, as nutritionist Dr Emma Derbyshire makes plain: “Not only is the strawberry rich in antioxidants, but the red fleshy part is also abundant in Vitamin C. In fact, eating just nine strawberries (108g) can provide all of your recommended daily Vitamin C intake.”

So there you have it: tasty and nutritious all at the same time. What’s not to love about the summer’s finest fresh fruit?

Three ways to eat strawberries

Strawberries and cream: the classic. Works especially well with Rodda’s Clotted Cream, though some prefer a thick pouring cream that coats every berry. Roughly chop a generous handful of strawberries, chuck them in a clear glass bowl and add as much cream as you can manage. Then find a quiet spot to relish the sweet and creamy flavour combo.

Fresh strawberry and cream Victoria sponge: bake two plain sponges, as you would with a conventional Victoria sponge cake. Whip some cream and spread it generously over the middle of the bottom cake. Thinly slice strawberries and position them over the cream. Place the other sponge on top and sprinkle it with sieved icing sugar. Hey presto – the perfect teatime treat!

Strawberries with balsamic vinegar and black pepper: sounds weird, doesn’t it? But try pouring a half-teaspoon of crushed black peppercorns and a drizzle of balsamic vinegar (or vinegar reduction for a stickier texture) on your next bowl of strawberries. These additions intensify the flavour, creating a wonderful taste sensation that is sweet, crisp and surprisingly moreish.

Published: 6 August 2019

© 2019 Just Recruitment Group Ltd

If you enjoyed this article, you may like: Why alcohol-free beer may be the perfect summer tipple

You may also enjoy: Three reasons why Killing Eve Series 2 was bound to fall flat (and why it’s actually still amazing)

Jobs currently available

Marketing Executive
Sector: Marketing, Advertising and PR
Salary: £19,000 - £22,000 per annum
Location: Colchester
Role: Full Time
Contract: Permanent
Job ref: 908800
About the role

Are you target-driven and enjoy creating and implementing marketing strategists? 

Are you a people person who enjoys developing relationships? 

Just Recruitment is recruiting for a Marketing Executive on behalf of a company based in Colchester. 

Your duties will include: 

  • Effectively implement subscription marketing plans and renewals to meet the agreed targets. 
  • Develop and agree cost-effective promotional activities, with an agreed expected revenue return. 
  • Use information and systems to prepare pre-activity forecasts, track performance and undertake post-activity evaluation to supply to the Senior Marketing Executive and Marketing and Promotions Manager. 
  • Identify potential problems and propose solutions. 

You will be: 

  • Able to think laterally, to make use of all our marketing channels to leverage subscriptions through promotional content across print and digital, email marketing, social media, exhibitions and much more. 
  • Analytical, and keen to monitor and evaluate the success of marketing initiatives through weekly reporting to feed back to the Senior Marketing Executive. 
  • Detail-orientated and able to take responsibility for the day-to-day management of all campaigns, including setting up promotions, briefing studio, building web pages, setting up media requests for our subscriptions bureau, photography, briefing the warehouse, managing the e-commerce website ensuring all offers are loaded for relevant brands. 
Read more
Sales Administrator
Sector: Public Service and Administration
Salary: Negotiable
Location: Witham
Role: Full Time
Contract: Permanent
Job ref: 908761
About the role

Just Recruitment is recruiting for a well-established manufacturing company based in Witham.

You will have the ambition to succeed and the ability to work on your own initiative with good customer service skills.

Duties include:

  • Following up quotes by phone and email
  • Checking quotes and emails and adjusting prices to win business
  • Prospect calling
  • Booking meetings for the Business Development Managers
  • Warm calls to existing calls
  • Technical queries, quotes and orders
  • Customer service and query answering
  • Incoming calls

Working ideally 9.00am to 5:30pm, Monday to Friday.

20 days holiday per year (3 to be taken over Xmas) + bank holidays.

Read more
QC Technician
Sector: Engineering and Manufacturing
Salary: £15.00 per hour
Location: Sudbury, Suffolk
Role: Full Time
Contract: Temporary
Job ref: 908368
About the role

Calling all QC Technicians

Do you have a degree in chemistry?

Do you have effective communication skills?

Do you have experience and working knowledge in a Chemical and Biological Analytical Technique environment?

Do you have experience in dissolved gas analysis and blood gas analysis?

Just Recruitment is looking to recruit on behalf of a busy company based in the Sudbury (Suffolk) area for a QC Technician on a temporary ongoing basis.


  • QC testing, data collection, analysis, interpretation and reporting.
  • Preparing for customer, regulatory and notified body audits.
  • Quality Related Training.
  • Quality testing related improvement projects and quality initiatives.
  • Understanding of GxP requirements.

Working hours:

Monday to Friday, 7:45am to 4:50pm.


  • Free tea and coffee.
  • On site parking.
  • Weekly pay.
Read more
Machine Operator
Sector: Engineering and Manufacturing
Salary: £8.40 per hour
Location: Haverhill
Role: Full Time
Contract: Temporary
Job ref: 908151
About the role

Just Recruitment is looking for an experienced Machine Operator on behalf of a company based in Haverhill.

Working hours are:

Monday to Friday, 8am until 5pm.

Read more